22kt gold on Newark Avenue
An independent jeweller with a wide selection in the cases — bridal sets, everyday gold, men's rings, custom work and repairs.
An independent jeweller on Newark Avenue
Popular Jewel of London has been on Newark Avenue for years. What regulars write about is the selection and the prices — a wide range of designs for men and women in the cases, and staff who remember what you chose last time.
- 22kt gold, priced against the day's rate
- Made to order when the piece you want isn't in the case
- Repairs, resizing and cleaning handled in store
- We buy gold, weighed and tested in front of you
What you'll find in the cases
Everyday gold through to full bridal sets. Ask us what's in stock — the cases change, and we'll happily make something to order.
Chains, chokers & long sets
Necklaces
Explore
Studs to jhumkas
Earrings
Explore
Traditional & stackable
Bangles
Explore
Link, chain & cuff
Bracelets
Explore
Gold, diamond & gemstone
Rings
Explore
Necklace, earrings & more
Bridal Sets
Explore
With or without a chain
Pendants
Explore
Bold & hard-wearing
Men's Rings
Explore“Friendly customer service and great selections! Highly recommended!”Syed Chowdhury · Google review
Pieces people come in for
Had something in mind for a while?
Bring in a photo or a sketch. We'll talk through what it takes, what it costs and how long it needs before anything is committed.
More than a counter
Custom & made-to-order
Bring a photo, a sketch or an idea and we'll talk through what it takes to make it, what it will cost and how long it will take before anything is committed.
Jewellery repairs
Broken clasps, snapped chains, worn shanks, lost stones. Bring it in and we'll look at it with you and quote before any work starts.
Resizing & fitting
Rings sized up or down, bangles adjusted, chains shortened. Many alterations are done while you wait in the shop.
What customers say
Popular Jewel of London is a true gem in every sense. The jewelry is exquisitely crafted with stunning detail and premium materials. The staff provide exceptional, personalized service, making each visit a luxurious and memorable experience.
Hemaben always serves us. Very polite, helpful and makes good suggestions. Remembers our choices even after years later. Prompt in delivery merchandise.
I been coming here for a while now and every time full satisfaction! Friendly customer service and great selections! Highly recommended!
Recent pieces from the cases
We're on Newark Avenue — come in and have a look
816 Newark Ave, Jersey City, NJ 07306. Walk in, or call (201) 918-5151 and we'll set aside a few pieces before you arrive.